Launched last Wednesday, 11 September at the Grand Hyatt Ballroom in Metro Manila, with guest speaker Agriculture Secretary William Dar/Manong Willie, Dalisay Rice is easily competitive with Asean rices. How come?
The prevailing wisdom is that you have to consolidate the farms in order for them to enjoy economies of scale. For one, columnist Marvin Tort of BusinessWorld says (07 August 2019, bworldonline.com):
I also support Dar's call for consolidation of small parcels of farmland through schemes that include "block farming, trust farming, contract farming, and corporative farming that will make farming more efficient." But this, I think, is easier said than done. This is a crucial issue. Without farm consolidation to achieve economies of scale, which may require circumventing agrarian reform, I just don't see agriculture truly developing.
With "farm consolidation," Mr Tort is thinking physical, that of many small farmers becoming big as one common owner of an enlarged farm out of their small properties. I believe Manong Willie is thinking more than that!
(More: You can learn more about Manong Willie's thoughts while enjoying reading my literal-literary Paradigms Lost, Paradigms Regained, a 269-page ebook on his "The Eight Paradigms" within his "New Thinking for Agriculture." Email me for a free copy on/before 17 September 2019; after that, it's US$17/P900/copy.)
If you consolidate the small farms, you violate the Agrarian Reform Law – exactly the problem Mr Tort sees. Realizing that, I can imagine Chen Yi Agventures, CYA, who is the producer of Dalisay Rice, thinking like this:
If you can't solve a problem, change the problem!
And so, instead of consolidating physically each little farm of each of the poor farmers of Alangalang in Leyte, CYA consolidated managerially each little farm operation necessary for those farms to enjoy economies of scale in effect. That is to say:
You don't have to afford the fee of a farm manager to enjoy the services of one!
What's more:
You don't have to own a 2-billion-peso rice processing complex to enjoy its complete automatic services from drying to packaging without paying out cash of any size!
That is a world breakthrough in systems thinking if ever I saw one.
There is yet a double-breakthrough Dalisay Rice has brought to PH Agriculture and to the world, and it is this:
Dalisay Rice untouched by human hands and human greed!
If you just look at the current rice crisis, you will note the human greed that some people have at the expense of the rice farmers. Not Patrick & Rachel Renucci, owners of CYA, who have in effect adopted the farming families of Leyte as their kin who deserve the best that the Renuccis can give by simply following complete instructions in the growing of their rice.
The Renucci Rice Revolution is essentially systematizing the growing of rice and incentivizing the growers to the point of maximizing returns in terms of healthy grains and healthy gains for the Renuccis as well as the farmers.
To make more PH rice world-competitive, we need to grow more of the Renuccis!@517
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