Above main image from ABS-CBN– definitely not a Dalisay ricefield! Otherwise, there would be a rice combine harvesting – the beast brought in by a French-Italian husband and a Filipino-Chinese wife.
From Paris with love had come the Renuccis – Patrick François and Rachel Marjorie Tan – after super-typhoon Yolanda overwhelmed Leyte in Central Philippines in November 2013. From 11,000 km away, looking at the pictures of devastation, Julie Cabatit-Alegre quotes Patrick as saying (08 September 2019, "The Road Less Traveled: From Paris To Leyte," PhilStar, philstar.com):
We were shocked. We were very affected. We thought maybe it was time for us to change the way we were living. Because making money is not the only goal in life. We thought we'd go to Leyte and see what we (could) do there to help the people to recover from the disaster.
So they flew and landed in Tacloban. They went around to inspire themselves with ideas on how they could help the Leyteños rise from the mouths of their would-be graves. Patrick says:
We saw many rice fields. But there were no post-harvest rice processing facilities. So we decided to do something about rice because we (would) be able to help the largest number of people.
So they thought big, as they were in fact Used to Thinking Big. Patrick owned one of the biggest printing companies in France, while investment banker Rachel managed a fund worth US$1 billion plus.
They founded the Chen Yi Agventures, CYA, in 2015, and decided to build a rice processing complex, RPC. The construction would cost them at least P1.7 billion. Miss Julie quotes Patrick as saying, "We built the most technologically advanced rice processing complex in Southeast Asia." Yes!
About the Dalisay Rice that CYA is now marketing even in Metro Manila, Patrick says some contracted farmers are already harvesting 200 cavans/ha, beyond their usual 50. All inbred seeds, not hybrid. And "These are… better, tastier."
Success! Note that neither husband Patrick nor wife Rachel had any background in agriculture!
200 cavans/ha. To that I say, "If you join them, you can beat them!"
The information sheet dated 05 September from CYA says Dalisay Rice is, among other things, "the product of a sustainable and inclusive business model that increases the income of our farmers whilst producing outstanding rice for the Filipinos." I say the product is world-class; so is assurance of the farmers' income from Day One.
Dalisay Rice was launched with Secretary of Agriculture William Dar/Manong Willie as guest speaker on 11 September 2019 in Manila. This innovative PH rice product falls under the 1st paradigm, Modernizing Agriculture, that Manong Willie is using to guide his leadership of PH Agriculture. (Above image, lower half: Learn more about his thoughts enjoying reading my literal-literary 269-page ebook Paradigms Lost, Paradigms Regained on Manong Willie's "The Eight Paradigms" within his "New Thinking for Agriculture." Email me for a free copy on/before 17 September 2019; after that, it's US$17/P900/copy.)
Meanwhile, thanks, Patrick & Rachel for Delivering Big on the promise of inbred rice!@517
No comments:
Post a Comment